Home Entertainment company ‘Always Sunny’ Actor Rob McElhenney Launches Web3 Writers Room With Ethereum NFTs

‘Always Sunny’ Actor Rob McElhenney Launches Web3 Writers Room With Ethereum NFTs


In short

  • Adim is a new web3 entertainment company from actor and creator Rob McElhenney.
  • The startup will use decentralized writers’ rooms to develop intellectual property, then share future royalties or revenue with co-creators holding NFTs.

The Web3 The world is built on a decentralized and collaborative philosophy, and it attracts creators from traditional media industries who want to try something new. Now, actor and filmmaker Rob McElhenney of the hit TV series “It’s Always Sunny in Philadelphia” aims to use technology to co-create content and share potential future royalties.

Adim is McElhenney’s new “entertainment tech” company, which will see the co-creator and star of “Always Sunny” and “Mythic Quest” work alongside up-and-coming creators to develop new characters and story ideas. The “Adimverse” will cover the original intellectual property created by the participants, and these co-creators will benefit from future entertainment projects that exploit this intellectual property.

“Every beloved character in the history of TV, film and gaming has been imagined and brought to life through collaboration,” McElhenney said in a statement. “Adim is preparing the next evolution of these groups – communities of creators, writers, artists, designers, developers, fans and friends working together to create and own a new generation of content.”

In the initial format, 100 creators will be chosen from all applicants to join a virtual writer’s room with co-founder and co-chairman Adim McElhenney as well as TV writer Keyonna Taylor. At the end of each session, all participants will receive a “Core Character” NFT which conveys a share of ownership over the intellectual property that has been developed in that cohort.

Ultimately, the owners of these non-transferable NFTs will be eligible to receive royalties or revenue share from any projects that use their co-created intellectual property. Although the Adidasr website does not specifically specify which blockchain network will be used for NFTs, it does mention Ethereum gas fees (the costs associated with transactions on the Ethereum network) and quotes Ethereum wallets As Metamask and rainbow.

A NFT is a blockchain token that serves as proof of ownership of an item and often represents digital assets such as profile pictures, artwork, collectibles, and video game items. They can also function as ownership shares, as in this example and others, such as rapper Ice Cube’s BIG3 basketball league. sale of team ownership through NFTs.

Adim raised $5 million in seed funding in a round led by venture capital firm Andreessen Horowitz. General Partner Chris Dixon tweeted about funding today.

“Blockchains are social media. Composability gives artists the power to take assets and information generated by NFTs or protocols and use them anywhere on the chain,” Dixon wrote, in part. “Members of the Adimverse community could create user-created characters and build them from the original Adim universe.”

Alongside McElhenney, Adim was co-founded by serial entrepreneur Richard Rosenblatt alongside Chase Rosenblatt, Melissa Kaspers and Spencer Marell. Richard Rosenblatt is also co-founder of Autograph, a sports and entertainment company NFT which includes NFL quarterback Tom Brady as a co-founder.

Adim’s advisory board includes McElhenney’s wife and ‘Always Sunny’ co-star Kaitlin Olson, as well as actor Ryan Reynolds, who co-owns Welsh soccer team Wrexham AFC with McElhenney.

This is not the first Web3 project to embark on collaborative creation with an NFT component. Archie Comics, for example, recently revealed an Archiverse project which allows NFT owners to participate in a full-scale writer’s room to develop comic book stories.

Andromeda’s Lost Children, meanwhile, allows NFT collectors to develop characters that can be used in future sci-fi novels by author Jason Michael Primrose. Likewise, gadgets– a project co-created by actress Mila Kunis’ studio – is a wrestling-themed anime series that allows NFT owners to expand on character and story details for the series.

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