Kennedy Anderson is a contestant on The Apprentice Aotearoa. Photo / Tom Hollow
At just 23 years old, Kennedy Anderson of The Apprentice Aotearoa has already accomplished more than most people in their lifetime.
The social media expert’s wrist is adorned with a tattoo of six point marks, each representing a business he owns.
“My friends always tease me about what happens when I run out of arm room!” he’s laughing. “It’s a good reminder to me that I don’t need to own more than what can hold – otherwise I won’t have time for anyone!”
It’s no surprise that this ambitious go-getter has to remember to slow down. The Aucklander remembers: “From a young age I wanted to be in business when I grew up.
“On my grade school report cards, where they usually write cute stuff, mine said, ‘Kennedy wants to be CEO’.”
His parents, both successful business owners, recognized their son’s potential early on. “There was a lot of, ‘If you get this mark on this exam, then you get this award.’ On The Apprentice, I was teased about whether it was parenting or mentoring!
“My mom and dad used a lot of stuff, like if I ever didn’t enjoy school enough, they left my private tuition bill slip on my bed to remind me how much I had. lucky to be there. “
Although the pressure was intense at times, Kennedy attributes much of his success to their encouragement.
“I love my family,” he smiles. “We’re very close. They pushed me and the reason I can do the things I do is because of them.”
By the age of 21, Kennedy had already started a social media marketing business that was so successful that he was able to sell 50% of the business to a much larger company for a healthy profit. However, the sale came with a steep learning curve and within months Kennedy found himself in hot water.
“I was in Fiji filming for a client and got an email from one of the new owners saying, ‘This is the third time you said you would do something and you didn’t You didn’t. You left. ‘I was fired from my own company.
“I was devastated. I cried from my eyes. The next day I had to make a Zoom call to the whole team and explain to them why I was fired – that it was my own lack of integrity. It was one of the hardest things I have ever done.
“It was pretty brutal, but looking back I’m glad it happened. Integrity and doing what I say I’m going to do was suddenly my goal. It really changed my life and I recovered. my company. I was reinstated, this time as Creative Director, and it has only been successful since. “
However, Kennedy was not only successful in business, but also in romance. He met his partner Oliver, who works as a paramedic, five years ago.
“It’s the best relationship I’ve ever been in,” he smiles. “I couldn’t imagine a more perfect human.
“Ollie fully understands that there is so much in business. He sees the stress I am under and always tries to do things for me that make it easier for me. Every day I come home from the hustle and bustle of work and he makes dinner, makes sure we eat together. He really helps me slow down and smell the roses. “
In turn, Kennedy enjoys giving her beau gifts and impromptu getaways. “I’m a romantic. I like to do really spontaneous and fun things, like surprise him with trips. He doesn’t have such a money-oriented job, so I like to spoil him because he spoils me. a lot.”
The adorable couple from Insta live with their schnauzer-poodle cross Hudson in a chic four-bedroom, three-bath home they recently purchased in Hobsonville.
“I have to live my creative dream, which is to style and design a house,” Kennedy said.
“Everything is beautiful, clean, concrete and black. I have an obsession with black – no color comes into the house!
As the couple enjoy their domestic bliss, Kennedy says they’re not thinking about getting married anytime soon. “I love the idea of having a party, being together forever and celebrating our love, but I don’t know if it’s a wedding.”
And while there may be brand new businesses on the horizon – he aims to launch three more by the end of the year – Kennedy is adamant there are no children in their future. . “Certainly not. I’m all about the money … Money and dogs!”