CEC Entertainment LLC., Parent company of Peter Piper Pizza, is pleased to announce the appointment of industry veteran Genaro Perez as Vice President of Marketing and Brand Strategy. In this new role, Perez will work alongside senior management to further develop the global presence of the Peter Piper Pizza brand in the market and support the continued growth and expansion of the brand.
Perez is responsible for overseeing all marketing strategy, planning and execution of all Peter Piper Pizza marketing campaigns and content strategies across all channels including offline, digital and social media as well as public relations. .
“It’s an exciting time to be a part of the beloved Peter Piper Pizza brand,” said Perez. “The first Peter Piper Pizza opened in 1973 and since then we have grown in over 100 locations in the United States and Mexico, offering dough made from scratch and the freshest ingredients in our pizzas. , which is why the brand is so deeply rooted in the hearts of our guests. I am energized by the great people and teams who have been part of the evolution and growth of this incredible brand, ”he added.
Prior to joining Peter Piper Pizza and for the past decade, Genaro led brand marketing, corporate communications and innovation strategies for PF Chang’s around the world. Prior to that, he spent several years at Brinker International where he held several positions leading the Chile brand efforts for Latin America, Middle East, Mexico, Asia and South America. South.
Genaro’s extensive experience spans the tech, hospitality, retail and non-profit industries. As a busy marketing executive, he is also a board member of a nonprofit Arizona charter school serving underprivileged children in central Phoenix, where he was instrumental in bringing set up fundraising strategies and volunteer partnerships for the school.
A native of Mexico City and a graduate of SMU’s Cox School of Business, Genaro also considers himself a foodie and aims to be a chef at home where he resides with his wife and children.