The new owners of Celebration Station said their priorities for the popular family entertainment center are to expand the arcade, attract families of all ages – including adults – and increase the number of events at business they organize.
“Our goal is to appeal to a very wide range of customers and ensure they have a great time and enjoy a variety of celebrations,” said John Dunlap, Managing Director of Five Star Parks & Attractions. . “We’re not just for kids.”
Five Star is backed by Fruition Partners, a Denver-based private equity firm. The company purchased the family entertainment center near the intersection of Interstate 12 and the Airline Highway in a deal announced earlier this week. The agreement also includes four other celebration stations: in Oklahoma City; Mesquite, TX; Clearwater, Florida; and Greensboro, North Carolina. Financial terms were not disclosed.
Dunlap said he has yet to develop a roadmap for improving Celebration Station.
But a clue to what might be in store for Celebration Station can be found in Branson, Missouri, where Five Star purchased The Track Family Fun Parks. Since purchasing the three parks in the summer of 2021, Dunlap said Five Star has invested “several million dollars” in capital expenditures, adding new rides, improving the arcade and increasing dining and entertainment options. drinks.
“It’s a great example of the kind of investment we’re looking to make,” he said.
Celebration Station opened in 1990. The family entertainment center features a go-kart track, miniature golf, batting cages, bumper cars, and a game room.
One of the attractions of buying Celebration Station was the park’s longstanding role in the community, Dunlap said.
“It’s really special,” he said, “to have people who came to our park as kids and come back with their kids.”