The parent company of TikTok rival Triller has bought Thuzio, a live events company co-founded by former New York giant Tiki Barber, The Post has learned.
Terms of the deal were not disclosed, but executives at TrillerNet said it would expand the reach of their business, which includes Fight Club, a boxing and entertainment streamer co-founded by Snoop Dogg; and Verzuz, a live song fighting franchise co-founded by rappers Timbaland and Swizz Beatz.
TrillerNet’s ambitions are high as it plans to go public in the coming months, according to a source, who estimated the company’s valuation at around $ 5 billion.
“We believe we’re creating the world’s biggest stage for creators,” TrillerNet CEO Mahi Da Silva told The Post. “Thuzio is really known for some big name events. For example, a party they throw for the Super Bowl attracts a ton of celebrities. It is a see and be seen event.
It’s a major selling point for Triller, who is known for events like Jake Paul’s pay-per-view fight against Ben Askren, which included performances by Justin Bieber and The Black Keys, or his recent fight between Evander Holyfield and Vitor Belfort.
Founded in 2012, Thuzio is an influencer marketplace that offers corporate clients, paying $ 30,000 for a corporate membership, opportunities to meet celebrities in sports, music and entertainment. This includes VIP events and in-person chats with NFL big names Lawrence Taylor, Joe Montana, “Dallas Buyers Club” actor Matthew McConaughey, as well as cooking demonstrations with celebrity chef Josh Capon.
“Imagine asking a customer: Would you like to attend a Giants game or would you like to hang out with a Giants legend?” Said former running back Barber, who helped launch Thuzio. “The proposition has become easy to sell for us. “
But when the pandemic struck, Thuzio’s in-person event activities vanished overnight. According to CEO Jared Augustine, the company was forced into a “virtual realm” and the team found ways to grow their business online, delivering master class lectures and videos to clients, by focusing less on sports and bringing in celebrities from other industries.
“We decided to really go for it and become the best virtual events business,” said Augustine, noting that her heir’s business had the highest growth ever – 100% – this year.
Augustine said the strong growth, which is expected to continue at the same pace over the next several years, brought Triller to the table in March.
As part of the deal with Triller, Augustine and Barber, who co-founded the company with Mark Gerson, will remain with the company. It will also make Thuzio events accessible to the general public, not just businesses. The company will also work with Triller to monetize its thousands of hours of filmed lectures and master classes.